Google Ads Management

Instant Traffic, Measurable Results

Need leads now? We build and optimize revenue‑first campaigns that drive qualified traffic and prove ROI.

Get a Free PPC AuditView Plans

How We Drive Results

Your budget goes where it wins. Every decision is tied to CPA/ROAS.

Campaign Strategy & Setup

Custom strategy mapped to goals, audience, and budget. We architect your account for scalable, measurable growth.

  • Keyword + intent research (core, long‑tail, negatives)
  • Account structure: SKAG/Theme groups, match types, naming
  • Geo + device + schedule strategy
  • Conversion tracking plan (GAds + GA4 + server‑side)

High‑Converting Creatives

Compelling search ads, RSAs, and assets that improve CTR and Quality Score while respecting brand voice.

  • Responsive Search Ads with asset pinning strategy
  • Ad extensions: sitelinks, callouts, structured snippets, calls
  • A/B testing headlines & CTAs (stat‑sig thresholds)
  • Policy‑safe copy for sensitive industries

Optimization & Bidding

Weekly optimization cycles that compound performance without overspending.

  • Query mining + negatives (n‑gram analysis)
  • Bid strategies: Max Conv/ROAS with guardrails
  • Budget reallocation by marginal CPA/ROAS
  • Landing page CRO recommendations

Landing Page Alignment

Fast, message‑matched pages for higher Quality Score and conversion rate.

  • Message match: keyword → ad → headline
  • Page speed / CWV review (LCP, INP, CLS)
  • Form UX + trust signals + social proof
  • Event tracking (buttons, forms, calls)
Lower CPA
-25–40%
Higher CTR
+20–35%
Conversion Lift
+15–50%
Speed to Learn
2–4 wks

Our Optimization Process

Predictable execution in weekly sprints, documented and reported.

01

Audit & Forecast

We audit your account or market, estimate CPC/CPA, and build a realistic ramp plan.

  • Baseline KPI model
  • Gap analysis
  • Roadmap
02

Build & Track

We implement structure, assets, negatives, and robust conversion tracking (web + calls).

  • Account build
  • Tracking spec
  • QA checklist
03

Optimize & Scale

Weekly sprints: query mining, bid tuning, budget shifts, and ad tests to hit CPA/ROAS targets.

  • Optimization log
  • Test plan
  • Budget allocations
04

Report & Learn

Transparent reports with insights, not just numbers—what moved KPI’s and why.

  • Dashboard
  • Monthly review
  • Next‑month actions

Channels, Campaigns & Extensions

We select the right mix for your funnel stage and CAC targets, then layer assets that raise CTR and Quality Score.

  • Search
    High‑intent keywords with RSAs and extensions.
  • Performance Max
    Inventory‑wide reach with asset groups + audience signals.
  • Remarketing
    Lists + customer match to re‑engage non‑converters.
  • Brand Protection
    Bid on brand + conquest with tight negatives.

Included With Management

  • UTM governance + GA4 event schema
  • Call tracking setup (numbers, recordings, goals)
  • Negative keyword library + brand safety controls
  • Creative testing roadmap (min. 2 tests/mo)
  • Competitor monitoring & auction insights

The Benefits of Google Ads

SEO builds durable authority; paid search adds velocity and precision.

Immediate Visibility

Appear at the top of Google for high‑intent queries within hours.

Precision Targeting

Layer keywords with geo, device, schedule, and audience signals.

Measurable ROI

Every click and conversion is tracked to revenue‑centric KPIs.

Frequently Asked Questions

Straight answers about timelines, budgets, and tracking.

How fast will we see results?
Search campaigns typically generate clicks day one. For stable CPA/ROAS, expect 2–4 weeks of learning and 6–8 weeks to hit target efficiency (industry dependent).
What budget do we need?
We size budget from CPC × required clicks to reach statistical significance. Many local campaigns start effectively at $1.5k–$3k/mo in ad spend.
Do you handle tracking?
Yes. We configure Google Ads conversions, GA4 events, call tracking, and optional server‑side tagging for more accurate attribution.
How do you report?
A live dashboard + monthly executive summary covering spend, CPL/CPA, ROAS, wins, losses, and next‑month actions.

Ready for Immediate Growth?

Let’s launch a performance‑driven Google Ads program that pays for itself.

View Our Ad Management Plans